Student teams take executive roles inside competing companies and make every decision a real business demands. The data moves in real time, and the other companies in the market are run by the teams sitting across the room.
Our founders have taught and led simulations at
Entrepreneurs taught worldwide by our founders through Lamba.
Running business simulations for university students, six of them at ESCP Business School across Paris, London and Berlin.
Students who have played a simulation led by Dr Elsa El Hachem-Kirby.
Geopolitical shifts redraw supply routes. Social movements change what customers accept. Policy, capital and sentiment move faster than any planning cycle. This is the environment your students will be making executive decisions in.
Every graduate faces a first consequential decision. Most face it after they are hired. The gap between knowing business and having run one closes in exactly one way: by running one.
AI can produce the analysis. It cannot produce someone willing to decide.
The numbers move while they are still analysing them.
Marketing, finance, operations and people are one call, not four.
Every student holds an executive role and sees different numbers.
The other teams shape the market, not the software.
The hardest part is not the decision, it is agreeing on it in time. Five perspectives, one call, and a clock.
Students make the case from their own numbers, to people holding different numbers.
They learn to disagree well, which is the rarest skill in any boardroom.
Consensus is expensive and so is delay. They find the balance themselves.
Someone has to. They discover whether they are that person.
No logins, no homework, no working alone at a laptop. Three days in one room, five companies at five tables, close enough to hear each other.
Students sit together for three days and work the way a real team works: in the same place, at the same time.
The market is not an opponent on a server. It is four other student companies they can see across the room.
Five things they leave with. Scroll through them.
Every decision is replayed, defended and explained.
Students see the whole market's history, including what their competitors were thinking.
Led by a sociologist and a serial entrepreneur together, which is what makes the debrief worth as much as the game.
Elsa has spent thirteen years running business simulations for university students, six of them as a business game animator at ESCP Business School across its Paris, London and Berlin campuses. More than a thousand students have played a game she has led.
Her doctorate is in sociology, and that is why this game is different. The parts most simulations leave out, how customers really behave, what pressure does to a team, how a reputation is built and spent, come from someone who has spent a career studying exactly that and years watching students live it in a room.
Nagi is a serial entrepreneur who has built and run companies, and has taught entrepreneurship to more than 12,000 people worldwide through Lamba, in universities and business schools, in accelerators and government programmes, and inside companies.
The decisions students face in the game are the ones he has made himself, with his own money and his own teams on the line. That is what keeps the simulation honest.
Twenty minutes. We will show you how it plays and work out whether it belongs in your program.
Not ready to talk? Read the format and logistics.
